We apply our customer insight, digital transformation and service design expertise to support enterprise teams, agencies, government agencies and non-profits. Whether you're working on behavioral change, sustainability initiatives, or community engagement, our approach bridges research and implementation. Across all sectors and organizations, AI’s biggest challenge and opportunity isn’t about technology: It’s about implementing AI in a way that enhances what you do best. That’s why we reframe & refine your approach to AI adoption.

reframe

Our first step is to reframe your value for the era of AI.  We start by drawing on customer, employee, and operational insights - including behavioral motivations research and multicultural perspectives - to to uncover:

Where new tools—including AI—can amplify your service and product strengths

How process and experience redesign can improve efficiency and engagement

Opportunities for innovation in how you deliver, communicate, and support your services

Pathways to activate behavioural change and broader stakeholder engagement

refine

No two organizations face change in the same way. We refine your implementation so that transformation - digital or otherwise - works with your culture, not against it.

Using your existing insights and data, we deliver:

Actionable research and measurement - blending qualitative and quantitative methods to uncover what drives satisfaction, retention, and performance.

Service and process design support - mapping journeys, identifying friction points, and co-designing solutions that strengthen internal systems, customer experiences, and community engagements.

Change and capability building - workshops, playbooks, and training that equip teams to integrate AI, UX, behavioural insights and continuous improvement practices into daily work.