For Enterprise

You need technology that brings you closer to your customer—not AI that disrupts human connection.

At reframe & refine, we build on decades of experience in market research, customer experience design and digital transformation to help enterprises harness AI strategically. We help you reframe the value that you offer customers in an AI world, and to refine the way you use AI in your own operations so that you deliver an even better customer experience, more efficiently

We've seen how AI can transform customer understanding when implemented thoughtfully, and we bring that experience to organizations ready to move beyond pilots to scaled implementation.

We provide:

Customer intelligence systems that drive competitive advantage by deploying AI across the entire insight lifecycle—from real-time feedback analysis to predictive modeling—creating a continuous loop of customer understanding that informs product development, service design, and strategic decisions while maintaining the human judgment essential for complex market interpretation

Enterprise-wide AI governance that enables innovation while managing risk through comprehensive stakeholder research that shapes practical policies, frameworks that balance automation with human oversight, and change management strategies that align leadership vision with frontline reality, ensuring AI adoption accelerates performance without compromising brand trust

Transformed customer research and service capabilities at scale via specialized training for insight teams, customer success departments, and service designers, teaching them to leverage AI for faster response cycles, deeper pattern recognition, and proactive issue identification while preserving the empathy and creativity that differentiate your customer experience