Alka Tandan

reframe & refine is led by Alka Tandan, a market research and service design expert with more than two decades leading digital transformation in enterprise teams, government, market research firms and not-for-profits.

Alka helps organizations use AI without losing the human insight that makes their work meaningful. Her approach is grounded in research: understanding what employees actually need, what customers expect, and what risks matter most before recommending any technology.

Her work spans:

• Enterprises: building customer intelligence strategies and forecasting models for Fortune 100 companies.

• Government: guiding agencies on citizen-centered service design and ethical AI adoption.

• Not-for-profits: helping organizations stretch resources while demonstrating impact.

• Startups & Agencies: advising on customer success, market expansion, and AI-enabled research.

She has conducted research in multiple languages across dozens of countries, leading projects that range from multicultural media audience insights to AI readiness frameworks. Whether working with a global brand, a public agency, or a small team, Alka brings the same focus: translate complexity into clarity, so leaders can make better decisions that improve both performance and human connection.

Our network of business, technology and research experts supports Alka in providing full-service solutions including:

• Survey sample, fielding and top-line analysis

• Legal assessment on AI policies and implementation

• Technical advice and configuration for AI implementation

• Team facilitation for large workshops and training